article thumbnail

“Two Years Ago, The Biggest Challenges You And Your Organization Faced Were….”

Partners in Excellence

This tool has, according to too many marketers, gurus, and content specialists and lazy sellers, become the future of how we engage customers. ” Others are showing how to research companies to help identify the issues they face in embedding them in these 1000s of emails. I’m a huge fan of ChatGPT and similar tools.

article thumbnail

Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. You Developed Buyer Personas Without Buyer Research. If you developed buyer personas independent of conducting any qualitative buyer research, do not think you can count these. Do The Right Level Of Research. What are their goals?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Enablement Defined: What is the Forrester Wave?

Showpad

In continuation with our Sales Enablement Defined blog series, we offer details below regarding The Forrester Wave and how its research benefits industry professionals. You can also check out The Forrester Wave : Sales Enablement Automation Platforms | Q3 2018 to see where Showpad stacks up in the world of sales enablement tools.

article thumbnail

Sales Enablement Defined: What is the Forrester Wave?

Showpad

In continuation with our Sales Enablement Defined blog series, we offer details below regarding The Forrester Wave and how its research benefits industry professionals. You can also check out The Forrester Wave : Sales Enablement Automation Platforms | Q3 2018 to see where Showpad stacks up in the world of sales enablement tools.

article thumbnail

The Best Investment Newsletter

Pipeliner

The reality is they are one of the few tools that are readily available to give you a concise and easy-to-understand snapshot of the market holistically, rather than just moving tickers. Since its launch in 2002, this investment newsletter has generated a cumulative return of well over 500%.

Scale 52
article thumbnail

6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

Yet, according to HubSpot Research, 42 percent of sellers struggle establishing urgency. It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Product sheets, blogs, and white papers are effective tools, especially when strategically deployed in the sales process.

B2B 62
article thumbnail

4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. If you thought of buyer personas as only a content development tool, let me share four ways in which they are much more than that: 1. Information you need to orient your marketing strategy on the right track.