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The ROI of ROI

No More Cold Calling

He is the author of three bestselling business books, including: ROI Selling (©2004 Dearborn), Why Johnny Can’t Sell (©2007 Kaplan), and the Amazon top-10 business book, The Key to the C-Suite (©2011 AMACOM). To learn more, visit Michael’s website or follow him on Twitter.

ROI 235
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Two different approaches to getting in-the-door

Sales 2.0

In 2011, Baylor University conducted a research study on cold calling with realtors from Keller Williams. Back in 2004 I ran an outsourced calling firm like Vorsight. The data above suggests you can get a referral to 22,500 people. So when you use a referral, even if it’s from your aunt, the buyer has skin in the game.

article thumbnail

Two different approaches to getting in-the-door

Sales 2.0

In 2011, Baylor University conducted a research study on cold calling with realtors from Keller Williams. Back in 2004 I ran an outsourced calling firm like Vorsight. The data above suggests you can get a referral to 22,500 people. So when you use a referral, even if it’s from your aunt, the buyer has skin in the game.