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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

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The 18 Best CRMs to Integrate with Gmail

Hubspot Sales

It’s no secret that sales reps spend a lot of time sending and responding to emails. In fact, most sales reps spend over one-third of their time working in their inbox — and for many professionals, Gmail is their email provider of choice. Since its launch in 2004, Gmail has become one of the most popular email systems with 1.5

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