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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007.

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How many inquires does it take to make quota?

Pointclear

i Obermayer, James, Sales and Marketing 365, Racom Communications, 2004, page 17 Number 12. iii Obermayer, James, Managing Sales Leads, Turn Cold Prospects into Hot Customers, Thomson South-Western, 2007, pages 9, 10-14, 26. i Obermayer, James, Sales and Marketing 365, Racom Communications, 2004, page 17 Number 12.

Quota 165