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Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

Pointclear

In 2005 Ken commercialized the product that was driving his inside sales team and founded VanillaSoft. In our final few years of owning the business, we were managing 275 inside sales reps and they were collectively moving 150,000+ products into the market, booking tons of appointments for sales teams and keeping plenty of sales funnels full.

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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Here are some truths you should know about selecting a partner among lead generation companies: Virtually 100% of marketing qualified leads should become sales accepted leads. Students, prisoners (yes, there’s a company out there that does this), appointment setters and offshore call center staff should not be contacting your target market.