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6 Mistakes to Avoid in Your Inbound Lead Follow-Up

Sales Hacker

Although an inbound lead generation strategy isn’t new news (Hubspot’s co-founder and CEO, Brian Halligan, coined the term over a decade ago in 2006), this prospect-initiated approach has blurred the lines between sales and marketing. . — to entice the prospect, but the prospect makes the first move. But what about chat, text, or video?

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