The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. for 2005 – this according to Forrester latest research.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Sales Hacker

OCTOBER 21, 2019

For both of these books, I spent over a year researching the topics. I had to let go of my well-trained staff and focus on healing. I feel like I’ve been in and around sales since I was a kid, but my first real ”sales” job was while I was in college, back in 2006. Senior Director, Demand Generation at Unitrends.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90