2008, 2010, Lead Scoring and Retention

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Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

FEBRUARY 15, 2011

The results are based on survey responses from 2,014 CIOs worldwide, supported by interviews by Gartner analysts with leading CIOs, highlighting the following important trends: Busted Budgets - IT budgets are expected to increase by just 1% in 2011 over 2010 spending levels, with IT budgets not achieve their 2008 highs for 3 years, until 2014.

Study

Study Strategy Marketing Lead Rank

Jonathan Farrington's Blog ? The Real Value of Your Contacts ? The.

Jonathan Farrington

OCTOBER 14, 2011

The Real Value of Your Contacts – The Smartr Survey. SMARTR SURVEY REVEALS AMERICANS PLACE AN AVERAGE VALUE OF $20K ON THEIR BUSINESS CONTACTS! Despite high value, nearly 50% still keep contact information in a paper address book and nearly one-third with contact info for others admitted that 25% of contacts are out of date.

Lead Rank

Lead Rank Lead Scoring Survey Sales Qualified Lead

Sales Pro Central

Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

Jonathan Farrington's Blog ? The Real Value of Your Contacts ? The.

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