To Get B2B Leads, Pick Up the Damn Phone!
No More Cold Calling
JUNE 9, 2019
That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. That’s still true, but cold calling has evolved as sales channels have evolved. Marketers think that by blasting all conference attendees with emails, they’ll get some B2B leads. Tradeshow Traps.
Let's personalize your content