Remove data-mining
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Knowing me, knowing you – The science of understanding buyer personas

Artesian Solutions

Knowing me, Knowing you – The science of understanding buyer personas. The key to any successful sales strategy starts with understanding your buyer. B2B selling in 2018 is as much about building insight into the personality of your buyer as it is about insight into their business/market. Defining Buyer Personas.

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PowerViews with Dave Munn: The Transformed Marketing Organization

Pointclear

Making sense of all the data now available. There are more frequent conversations about what marketing can do to help sales open doors and expand relationships, as well as how marketing can find, mine and nurture new opportunities. Social Media: The Rise of the Social Buyer in the Complex Sale. New marketing channels.

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PODCAST 126: How to Book a Meeting with Nearly Anyone in the World with Jeff Winters

Sales Hacker

Using over 1 billion rows of performance data across 75 industries, REGIE uses your targeting to inform your campaigns, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your campaign warm-up period will shrink. in 2010, now near 10. We talked about that.

Meeting 71
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Ed Calnan: Adapt and Win

Gong.io

Why is data more important than ever? Since its launch in 2010, the company has grown from its five original founders to over 550 employees and nine offices around the world. The Role of Data in Sales. So we found in the last year of analyzing all that data, is people don’t like to read long documents anymore.

Film 48