Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?
Chili Piper
NOVEMBER 21, 2018
First, it was published in 2011. Do you realize how much has changed since 2011? Besides demo request form submissions, buyers can come through live web chat, chat bots, direct phone calls, or email replies to lead nurture cadences. Lastly, there is an incentive for sales reps to take their time. I don’t think so.
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