Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.
The ROI Guy
NOVEMBER 8, 2006
Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Provocation-Based Selling: Loosening the Status-Qu.
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