article thumbnail

No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

Nelson Gilliat: The predictable revenue model is a B2B marketing and sales playbook from the early 2000s that Aaron Ross popularized in his 2011 book called The Predictable Revenue Model. One thing to understand is a dollar of commission and a dollar of salary and a bonus aren’t equal. Hey, here’s who we are, what we do.