The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. Evaluation: The decision-makers in the organization weigh the cost of the product to the results they achieved during the business case. These people make up what is called the "buying center." You must optimize.
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