The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
Research each role to get a general sense of what they do, their goals, and their pain points. For example, we noticed high clicks in certain industries, so we began targeting and using our ad budget to focus on that handful of industries on LinkedIn. Test different options to see who is more likely to click or convert.
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