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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

MAY 22, 2011

She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. In this position, her organization delivered $151 million in sales from corporate customers in addition to managing one million plus Customer Service inquiries. ► 2013. (1). Sales Jobs.

Telemarketing 24
Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer. Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. We were not moving the needle.

Hiring 130
Hiring Ideal Customer Profile Top of Funnel Lead Rank 130
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