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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

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Should Marketing Have a Sales Quota?

SBI Growth

Do you wait for it to come or will you lead on this issue? Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. Surveyed over 4,500 sales managers. Determining Total Deals Required from Demand Generation. The average deal size.

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Inbound Marketing’s Top 4 Newest Insights

SBI Growth

She has helped build the company with superb demand generation efforts. She has been trying to reduce her cost per lead, but have not been able to get below $360 per qualified lead. I reminded Kathy that she’s not focused enough on Lead Management. Kathy always has great insights to share.

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SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence

SugarCRM

March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Attendees to Convergence 2013 should visit the booth to be scanned for entry into the Gold Bar giveaway as well as have an opportunity to preview the new version release of SalesFUSION for Dynamics CRM.