8 Pricing Mistakes That Can Seriously Stifle Sales
Hubspot Sales
MARCH 15, 2021
Luckily, many are fairly easy to identify and remedy. The lead researcher, Richard Thaler, was surprised that consumers had no objections to the higher prices when asked what they would pay. The prospect of identifying and remedying a pricing mistake is much easier said than done. So what's the moral of the story?
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