Why Cold Email Templates Don’t Work (& What to Do Instead)
Sales Hacker
JANUARY 15, 2020
Here’s a print version… The REPLY Method For Cold Prospecting. It’s what I did back in 2013. The fundamental principle behind every prospecting activity should be: Don’t prospect to make a sale, prospect to start a conversation. The goal of prospecting is not to sell your product/service. Laser-Focus.
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