CMO: Are you going to have a job in 2014
SBI Growth
SEPTEMBER 22, 2013
You’re completing 2013 and building your marketing strategy for 2014. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Poorly executing one of these major initiatives will cost you your job in 2014. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.),
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