SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. CALL TO ACTION: 2014 is fast approaching. Spending too Much on the Wrong Things.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

NOVEMBER 6, 2013

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. First and foremost is your team’s ability to drive effective Demand Generation results. Perform your assessment by downloading the free Marketing Assessment – Demand Generation Capability Tool.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

Nutshell

OCTOBER 21, 2019

Buyers will always place more trust in a salesperson who treats them like a human being, not just a phone number on a lead list. My Jerry Maguire moment came in 2014, when I was running inside sales and marketing for a consulting firm that also did a lot of research, ironically, on how people make decisions and how they buy.

Demand Generation Agencies 90

Demand Generation Agencies Marketing Top of Funnel Demand Generation Targets 90

Sales Hacker

OCTOBER 7, 2021

Kristina is a recognized thought leader on topics such as B2B GTM trends, sales development, innovative pipeline strategies, sales and marketing technology, and lead generation. She has published over 100 industry-leading research papers on the strategies, benchmarks, and best practices of high-growth sales and marketing organizations.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130