SBI Growth

DECEMBER 16, 2013

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. At a high level, your marketing strategy must be driven by the stated corporate goals. Once the corporate vision has been established, your marketing plan must align itself completely. Make sure they align.

Outsourcing Services 281

Outsourcing Services Strategy Buyer Persona Lead Rank 281

SBI Growth

JULY 25, 2013

Have you started thinking about 2014? The best-in-class marketing leaders have already started planning for next year. They follow an annual planning process that starts in July with a Marketing Productivity Benchmark. A productivity benchmark assesses the marketing organization’s capabilities – its strengths and weaknesses.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

SBI

OCTOBER 22, 2014

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. Business websites lead at 84.3 It works for you if you can control it.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Customer Centric Selling

AUGUST 2, 2013

Sales Training Article: Is Your Team Ready for 2014? By George de los Reyes, Sales Benchmark Index (SBI) Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net Have you started thinking about 2014? The best-in-class marketing leaders have already started planning for next year. The best marketers assess both.

Outsourcing Services 45

Outsourcing Services Training Lead Rank Buyer Persona 45

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. billion in 2014 ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. billion in 2014 ( source ). billion in 2014 ( source ).

Top of Funnel 100

Top of Funnel B2B Marketing Social Media 100