SBI Growth

DECEMBER 16, 2013

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. Prioritize the prospect universe by potential spend. Account Segmentation identifies the total available market for a company’s product or service.

Outsourcing Services 281

Outsourcing Services Strategy Buyer Persona Lead Rank 281

SBI Growth

JULY 25, 2013

Have you started thinking about 2014? Want to know what your peers are planning for in 2014? Identify the total available market for a company’s product or service. The output focuses marketing efforts on customers & prospects with the highest potential to grow revenues. If not, you should be. TECHNOLOGY.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

Customer Centric Selling

AUGUST 2, 2013

Sales Training Article: Is Your Team Ready for 2014? By George de los Reyes, Sales Benchmark Index (SBI) Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net Have you started thinking about 2014? Want to know what your peers are planning for in 2014? Identify the total available market for a company''s product or service.

Outsourcing Services 45

Outsourcing Services Training Lead Rank Buyer Persona 45

SBI

OCTOBER 22, 2014

If you are a database marketer like me, you are thrilled that the tool vendors are now embedding proven analytics. An actionable “behavioral score” is assigned to each lead. Infer also produces a “fit score” which uses predictive analytics to determine how closely each lead matches your ideal prospect profile. Experiment.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Tenfold

AUGUST 30, 2017

And, according to The Digital Evolution in B2B Marketing, a 2014 research conducted by the Marketing Leadership Council of CEB (now known as Gartner) in partnership with Google, this person will not face a sales rep until 57 percent of their buyer’s journey is done. This is further broken down to the top go-to sites.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Zoominfo

JULY 11, 2018

Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). The Importance of Content Marketing. Popular Content Types.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

JULY 21, 2019

Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). 60% of people are inspired to seek out a product after reading content about it ( source ).

Top of Funnel 100

Top of Funnel B2B Marketing Social Media 100