Marketing KPIs are changing. Here’s why.
Zoominfo
APRIL 20, 2022
In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals. Rouse comments, “Too often it’s about marketing versus sales rather than one revenue team.
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