2015 B2B Lead Management Tools 
Score More Sales
DECEMBER 23, 2014
Sales organizations need to take advantage of this scenario and leverage it in 2015. This conversation continues with more about other mobile tools in a future post. How are you helping your reps in 2015 with tools and systems that allow them to do their job better? Increase Opportunities. Expand Your Pipeline.
Pointclear
AUGUST 11, 2015
Manage Demand. Branding has gotten a lot of attention in B2B over the last ten years or so, as traditional agencies, to generate more revenue, jumped on the band wagon of brand measurement and improvement for B2B. I assume that anyone who wants to measure marketing will find the tools and the wherewithal to do it.
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Pointclear
SEPTEMBER 22, 2015
According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Raab Associates provides consulting to help select the right tools and deploy them effectively. Stay tuned!
Pointclear
SEPTEMBER 24, 2015
As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. No, Account-Based Marketing is not the Holy Grail for lead generation, but it could lead to revenue Nirvana. And ABM isn’t a black box solution.
Pointclear
MAY 7, 2015
This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. So they began to sell follow-up as a tool to mix with mail. The marketing word of the year is Nurture.
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