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Are Buyer Personas Sabotaging Your Sales?

Corporate Visions

In 2015, an average of 5.4 While this seems like a reasonable and responsible premise at first blush, you can see how crafting, learning, and delivering customized conversations to nearly six different people with varying roles and responsibilities quickly becomes unmanageable. Here’s why. And it gets worse.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. We have dozens of case studies to illustrate it.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Alyssa is passionate about promoting personal and leadership development, fostering candid conversations, and creating a unique culture of vulnerability and inclusiveness.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers.