Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. While there’s some variance, I tend to see the following: Sales Training. Demand Generation/Lead Gen/Content Marketing/Nurturing.

Fashion 90

Fashion Face-to-face Analytics Social Media 90

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). is about powerful mash-ups. The Social 3.0 Social Selling 3.0 SSI can be tracked and bonused as a KPI.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Pointclear

JULY 7, 2015

According to SiriusDecisions’ Research Brief 1 , the problem with lead scoring at many organizations is as follows: Lead scoring models are based on assumptions or inadequate sales input. Part 2 (coming up). Part 3 (coming up). Next up is the always on target, Ardath Albee who weighed in as follows: The simple answer is no.

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Corporate Visions

NOVEMBER 7, 2019

These fictional characters usually have names, and they embody all the traits of your ideal prospects. Typical buyer personas include a character sheet full of your prospects’ demographics, challenges, goals, and KPIs. In 2015, an average of 5.4 Our recent research on executive-level selling backs this up.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

Pointclear

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Up to a point, I agree with Megan.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? What are sales and marketing leaders saying about it?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Tenfold

AUGUST 30, 2017

percent; this is followed closely by 77 percent who turn to Google search. The Salesforce’s Pardot survey, 2013 State of Demand Generation Report, claims that 71.7 This is followed by personal networks at 15.6 Through your research, you come up with the top 3 vendors, which you then invite to present and bid.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79