PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
Pointclear
JULY 7, 2015
My question to you and top industry experts is this: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Let's take a look now at what our first group of experts had to say. Three flaws: B2B lead scoring focuses on individuals vs. groups.
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