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Are Buyer Personas Sabotaging Your Sales?

Corporate Visions

In 2015, an average of 5.4 For example: You’re responsible for selling marketing automation software to help manage a company’s marketing campaigns, social media presence, and demand generation efforts. Here’s why. Over the last decade, the B2B buying process has only become more complex.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I would encourage women starting in sales roles to “buddy up” with the customer success teams to really understand some great use cases from front-to-back (not just the headliner ROI numbers, but really understanding HOW the customer is using the product and what problems the product is solving). Christin Myers.

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