Remove 2015 Remove Lead Management Remove Prospecting Remove Tools
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Follow the Money: The Primary Responsibility for CMOs

Pointclear

Managing demand – lead management is getting more attention because of the explosion of vendors now saying they’re in the business of lead management. But we all know that the granddaddy of modern lead management originated with CRM and all other programs and services can be attributed to the CRM family tree.

ROI 100
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Top 10 sales management books every sales manager must read

Salesmate

Sales management simplified. Published – October 2015. Mike covers three crucial areas of sales leadership with real-life examples, ethnicity, and honesty- leading, managing, and coaching in this excellent sales management book. Get this sales management book on Amazon. Author – Mike Weinberg.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

Pointclear

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. IP-based marketing may or may not make sense if you have a small market— such as several hundred total prospects.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

Pointclear

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Marketing provides air cover by nurturing and educating their known universe of prospects.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

Pointclear

This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. So they began to sell follow-up as a tool to mix with mail. The marketing word of the year is Nurture.