The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
Pointclear
AUGUST 18, 2015
In today’s B2B companies, marketing and sales alignment is critical to success. Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Increased spending on lead generation. Hired a social media marketer.
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