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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.

article thumbnail

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.

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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

Demand Generation/Lead Gen/Content Marketing/Nurturing. Account Planning/Growth/Retention. This is my prognostication, these will be the critical issues facing sales and marketing professionals in 2016. While there’s some variance, I tend to see the following: Sales Training. Sales Process/Methodology.

Fashion 89
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Beth works with our team of experts to help companies create a culture of engagement, reduce regrettable turnover, increase productivity and revenue, and grow key customer retention. Julie Maresca is the Head of Enterprise Sales for North America at Slack and has been with Slack since 2016. Julie Maresca. Lauren Kiefer.

Hiring 130