Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 333514 Special Die & Tool, Die Set, Jig, & Fixture Manufacturing. 445210 Meat Markets.

Transportation 204

Transportation Automotive Chemicals Marketing 204

Artesian Solutions

NOVEMBER 5, 2018

Gina Balarin and Robert Taylor tell Molly Raycraft why storytelling and tech are the yin and yang of ABM. When it comes to account-based marketing the human element and the use of tech are often pitted against each other in the debate between one-to-one versus programmatic strategies. Is there risk with programmatic ABM?

Account Based Marketing 40

Account Based Marketing Scale Automotive Segment 40

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Automotive Chemicals Marketing 100

Partners in Excellence

OCTOBER 29, 2015

” It’s really important, both from an account prioritization (think of all your account based marketing/sales strategies) and to make sure you are prospecting/qualifying the right deals. I believe we can apply analytic tools to help us in this process. Each of which are very different.

Account 48

Account Opportunity Demand Generation Targets Segment 48