How DuPont engages C-suite buyers with custom content hubs | Maestros of Modern Selling Blog Series
Showpad
JUNE 20, 2022
“Event-based marketing used to be huge. That’s Connor Fassnacht , Digital Marketing Lead for the Americas at Corian® Design , a DuPont Company. Augmenting ABM with shareable Pages. To contend with the large, complex buying journeys that are common in the world of enterprise sales, they use account-based marketing (ABM).
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