How DuPont engages C-suite buyers with custom content hubs | Maestros of Modern Selling Blog Series
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JUNE 20, 2022
Since joining DuPont in the spring of 2021, he’s helped DuPont’s sales reps and a large network of distributor reps roll out highly customized deal homepages to better engage buyers—including C-suite execs. . Augmenting ABM with shareable Pages. If you’re unfamiliar with ABM, think of it as marketing to an audience of one.
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