Marketing vs. Sales B2B Lead Sourcing
SalesLoft
NOVEMBER 18, 2012
The platinum sponsors (which spend over $500k) are almost all inbound/marketing automation companies, Eloqua, Marketo, Pardot, Silverpop…and there are a ton of lightweight sponsors out there (Hubspot, Genius, Leadformix, Loopfuse, etc). Regardless of where the leads come from, for most companies, marketing can only take them so far.
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