170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions
Sales Hacker
NOVEMBER 15, 2017
A buyer is an individual or organizational entity that purchases a product or subscribes to a service. Demand Generation. Enrichment means the act or process of upgrading the value or improving the quality of something (such as a product, service or function) that induces the target beneficiary (customers, employees, etc.)
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