The ROI Guy

DECEMBER 7, 2012

OpenText needed to generate more demand for its Enterprise Content Management solutions, and provide compelling insight to potential buyers about the business challenges in managing information growth, the complexities of new regulations and policies, and value of an Information Governance program. and "Why Now?".

Enterprise 75

Enterprise Enterprise Demand Generation Demand Generation Targets 75

Mereo

APRIL 2, 2020

At Mereo, we have developed a unique approach to revenue performance that leverages the inherently interdependent operational disciplines of demand progress, solution marketing, solution management, sales operations and sales enablement. We have touched on demand generation , solution marketing and solution management these past weeks.

Sales Operations 45

Sales Operations Revenue Territories Compensation 45

The ROI Guy

MAY 4, 2006

Small and medium businesses have come alive as of late, and there is a real race on to address this marketplace, particularly with new simplified solution sets, on-demand applications (SaaS) and strong channel / reseller relationships to help reach these buyers. Why are buyers getting harder to reach?

Marketing 40

Marketing Vendor ROI Survey 40

Highspot

JULY 18, 2023

Today’s marketing professionals are specializing in specific areas, including demand generation, social media marketing, email marketing, product marketing, and field marketing. Map and Operationalize your Sales and Marketing Content Strategy Carefully plan how your content is created, approved, and governed.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

InsideSales.com

MARCH 31, 2020

Consultative Selling – The sales rep builds trust with the client over time, which may result in possible repeat business with existing buyers. Here are a few examples of roles and questions you can ask: Demand Generation: How many different lead sources do you have, and what are they? Build routing within our CRM.

Sales Process 65

Sales Process Sales Methodology Lead Rank Government 65

Sales Hacker

APRIL 29, 2021

Marketing knows how to produce content at scale, how to understand the buyer personas, and the importance of keeping voice consistent across multiple messaging campaigns. Seeking to avoid these scenarios, as technology has allowed sales processes to scale, the creation of sales content has largely fallen on the shoulders of marketing.

Outbound 103

Outbound Scale Hiring How To 103

Sales Hacker

MARCH 2, 2020

Buyer-Centered Selling. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. Buyers and sellers are on their own journeys – each resembling their unique roller coaster ride.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141