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18 essential sales KPIs: What to measure and how to track everything

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B2B sales KPIs. Whether you sell online or offline, B2B or B2C, B2G or S2S , SaaS or e-commerce, sales data can help you optimize your process and keep growing. B2B sales KPIs. The most important B2B sales KPIs are: Average time to conversion. Revenue on advertising spend. Best KPIs for sales reps.