Are you in Social Media Denial?
SBI Growth
AUGUST 29, 2013
This statement covers B2B, B2C and B2G. In 2011, the Sales Executive Council reported the average B2B buyer engaged vendors once they were 57% of the way through their buying cycle. There is no doubt that LinkedIn dominates the B2B space for social media. Buyers are evolving and changing. How are buyers changing?
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