Are you in Social Media Denial?
Sales Benchmark Index
AUGUST 29, 2013
This statement covers B2B, B2C and B2G. Buyers are evolving and changing. The question is, are you evolving and keeping pace with your buyers? As buyers evolve and change, it becomes more important to focus on Buyer Anthropology. That is to say, you need to be a student of buyer trends and influences. What’s the biggest change in human behavior recently? Are you in social media denial?
Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking
B2B Lead Blog
APRIL 22, 2013
They surveyed 594 B2B and B2G marketers, of which just about half send out 10,000 to 10 million emails every month. Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. Essentially, know your audience. (I
B2B Marketing: 3 reasons for adopting video content into your marketing mix
B2B Lead Blog
JULY 29, 2013
For B2B and/or B2G marketers, concerns about adding video content in terms of difficulty, time, effort and expense are understandable, but considering the findings of previous MarketingSherpa research, where B2B and/or B2G marketers were asked …. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Reason #1.