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18 essential sales KPIs: What to measure and how to track everything

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B2B sales KPIs. Whether you sell online or offline, B2B or B2C, B2G or S2S , SaaS or e-commerce, sales data can help you optimize your process and keep growing. B2B sales KPIs. And in order to make other businesses your customers, you need to prove that you’re giving them enough value. E-commerce sales KPIs.