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Sales Leads – How to Tame a Unicorn

Cience

What is a Sales Lead? In the B2B selling process, a sales lead is a decision maker (and her/his contact data) at a company that you hope will become your client. Potential buyers bear this title in mind mainly when they are in the top of a purchase funnel. There are many sales leads out there.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

What is a Sales Lead? In the B2B selling process, a sales lead is a decision maker (and her/his contact data) at a company that you hope will become your client. Potential buyers bear this title in mind mainly when they are in the top of a purchase funnel. There are many sales leads out there.