article thumbnail

How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

And if you want to pin down one that will work best for you, you'll need to conduct extensive market research, conduct competitive benchmarking, thoughtfully shape and understand your buyer personas, and be prepared to ride out the tides of trial and error. Advertising: 0.34%. Drugs (Biotechnology): -0.94%. Apparel: -3.94%.

Margin 111
article thumbnail

Sales Leads – How to Tame a Unicorn

Cience

Potential buyers bear this title in mind mainly when they are in the top of a purchase funnel. And not all of them are your potential buyers. Here are the conditions: You have a biotechnology company that produces a unique product enabling faster DNA sequencing. What is a Sales Lead? There are many sales leads out there.

article thumbnail

The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

Potential buyers bear this title in mind mainly when they are in the top of a purchase funnel. And not all of them are your potential buyers. Here are the conditions: You have a biotechnology company that produces a unique product enabling faster DNA sequencing. What is a Sales Lead? There are many sales leads out there.