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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Conduct competitive benchmarking to see how your industry peers are faring. And if you want to pin down one that will work best for you, you'll need to conduct extensive market research, conduct competitive benchmarking, thoughtfully shape and understand your buyer personas, and be prepared to ride out the tides of trial and error.

Margin 103
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Sales Leads – How to Tame a Unicorn

Cience

Here are the conditions: You have a biotechnology company that produces a unique product enabling faster DNA sequencing. And if you add a pretty picture, you’ll get an appealing… advertisement. A business-to-business conversation should by no means look like an advertisement or your website content.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

Here are the conditions: You have a biotechnology company that produces a unique product enabling faster DNA sequencing. And if you add a pretty picture, you’ll get an appealing… advertisement. A business-to-business conversation should by no means look like an advertisement or your website content.