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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

While trade shows can be an effective place to meet and connect with qualified potential buyers, there are alternatives to finding these high-quality leads when attending a live event isn’t in the cards. You want to make sure you are attracting the right potential buyers, not just anyone with an internet connection.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

While trade shows can be an effective place to meet and connect with qualified potential buyers, there are alternatives to finding these high-quality leads when attending a live event isn’t in the cards. You want to make sure you are attracting the right potential buyers, not just anyone with an internet connection.

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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Buyer personas. Keep in mind you might have different buyer personas for different products. Run three-day referral techniques workshop. Do you have a budget for sales contests and incentives? If you sell ads, mention the rise in programmatic mobile advertising. Market conditions. Exceed a certain size?

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

As a member of the National Speakers Association, she regularly speaks at sales and incentive meetings, sales conferences, and association meetings. Her book Stop Selling & Start Leading is a terrific read on buyer experience and sales. Jill Rowley is a social selling evangelist, keynote speaker, and workshop leader.