SugarCRM

DECEMBER 20, 2022

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. There are so many ways to leverage your CRM data—especially in Account Based Marketing (ABM). Email Marketing Segmentation. Alignment Around Unified Data.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. With better profiles, demand generation teams can craft stronger advertising campaigns. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Crunchbase

FEBRUARY 10, 2023

Efficiency is also important in your go-to-market motions, but efficiency doesn’t always necessarily mean velocity. An ABS concentrates on a set of target accounts within a defined market. When the economy is uncertain and revenue is hard to come by, sales and marketing teams alike crave quick wins and instant gratification.

Ideal Customer Profile 59

Ideal Customer Profile Account Based Marketing Account Revenue 59