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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.” ZoomInfo’s SalesOS and MarketingOS are built on the same data foundation, enabling teams to automate sales and marketing plays seamlessly across channels and share one view of the customer.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model. Source Vendors like Bombora and Aberdeen can identify companies who are expressing intent but haven’t yet interacted with your site. Marketo Marketo is one of the heavy hitters of the ABM industry. in revenue.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She has a strong background in SaaS, psychology, visual communication, design, advertising, along with modern sales practices and neuroscience principles. Kharisma Moraski has more than 18 years experience in sales and operations leadership across various industries including technology, retail and advertising.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. Paid advertising drives ABM. Important paid advertising metrics cover: Impressions: This is the number of times your ad has been displayed. Marketo Engage.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge.

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