Jeffrey Answers a Question on Cold Calling | Real World Sales Wisdom
Jeffrey Gitomer
APRIL 16, 2013
I am a living example of what writing can do to change a career. Write an industry white paper. CEOs want to create great reputations, keep customers loyal, keep employees loyal, have no problems, maintain safety, and make a profit. White paper, or brochure? Write an article. Which one earns you respect?
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