Remove Advertising Remove Direct Mail Remove Magazine Remove Territories
article thumbnail

What Happened When Sales & Marketing Got Married?

Jonathan Farrington

In the course of many years’ experience in direct marketing Newco have explored most techniques of combining brand-building with lead generation to support their salesforce and large distributor network. Maintaining a high level of salesforce productivity remains an essential ingredient in staying at the top of the hygiene market.

article thumbnail

When Sales Met Marketing …

Jonathan Farrington

In the course of many years’ experience in direct marketing Newco have explored most techniques of combining brand-building with lead generation to support their sales-force and large distributor network. Maintaining a high level of salesforce productivity remains an essential ingredient in staying at the top of the hygiene market.

article thumbnail

See What Happens When Sales & Marketing Get Married

Jonathan Farrington

In the course of many years’ experience in direct marketing Newco have explored most techniques of combining brand-building with lead generation to support their salesforce and large distributor network. Maintaining a high level of salesforce productivity remains an essential ingredient in staying at the top of the hygiene market.